ENGAGE YOUR AUDIENCE FASTER WITH LOCATION BASED ADVERTISING

Digital marketing offers a huge variety of ways to engage your target audience. Although Location Based Advertising (LBA) is not new, it is a new way for advertisers to reach consumers right where they are. The process is cost-effective, efficient and works extremely well.

LBA is executed by releasing advertising into a geographical area that a consumer will be in at a certain given time. Examples of this are people at a sporting event will get advertising on their mobile devices when they enter a stadium or convention center. The message will offer a call-to-action to eat or drink at a local restaurant after the game.

The best part about LBA is that the marketing goes directly to the consumers mobile device. The message is clear and the opportunity to act on the message can be immediate depending on the offer.

“Insurance agents will draw a circle around a car dealership so anyone looking to buy a car will get a message to also get car insurance from the advertising agent,” said Brad Bowling, a Marketing Manager at HIBU.

Typically, the advertiser can draw up to 15 virtual circles around the areas where they would like their marketing messages to be released. The results have been outstanding for those that are using the marketing service.

“It is getting increasingly harder and harder to capture the attention of the consumer, so we advise our customers to use different methods of engagement to keep a fresh message in front of their target audiences,” continued Brad Bowling.

Another name for LBA is geo-fencing, based on the ability to draw a circle around an area on a map where advertising can be placed to those that might benefit from getting a certain message or ad. One of the best benefits of using this marketing option is the cost associated with delivering the message.

It is consistently one of the cheapest ways to advertise online. Based on the return on the investment (ROI) companies are finding the results to be quick and profitable when using this method of digital marketing.

Another example of using LBA is at convention centers. When there is a large gathering of people for a technology convention, IT companies will draw a circle around the venue and offer guests of the convention to visit the advertiser's booth to register to win a gift or opportunity. Branding, a call-to-action, and lead generation is all done at the same time, including a change to engage their target audience in real time.

Record Companies love LBA because they can introduce music or messages to people at music concerts. Their target audience is open to receiving messages about music and content and the number of recipients is predicable because of the venue size.

If you would like to know more about Location Based Advertising, please call Brad at 440-796-5763 or email him at brad.bowling@hibu.com.

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